What is the goal?

Dr. Eliyahu Goldratt defined the Goal for a profit-making company as, "to make money now and in the future."

Goldratt, Eliyahu M. (1984). The Goal. Great Barrington, MA: The North River Press

Elsewhere, Goldratt has added 'Necessary Conditions 1 and 2', which are:

1. To satisfy customers now and in the future.

2. To satisfy and motivate employees now and in the future.

He suggests the Goal and NC 1 & 2 are interchangeable.

For non-profit organizations, the goal may be in units other than money.